Joe Cruz
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Joe Cruz is a British Illustrator. He experiments with minimal playfulness in his work, and to some degree, he is revisiting the pop art movement with his vibrant and re-worked imagery.
His work also reminds me of the Zine movement that was in heavy demand during the mid 1980's - 1990's, as he presents an aesthetic that is based around recycling to re-invent. I really identify with this movement, as working with material from the past to create something new and current, gives work a great sense of dynamism.
Contrast is also another feature in Joe's work, he is able to juxtapose harsh black and white photography with vibrant colour palettes.
Similarly to the other artist's I have chosen to highlight, Joe presents a childlike approach to his work. It shows that he is not afraid of experimentation or making mistakes. Which I think is very key in any artistic process.
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